Granola Factory Media Kit

 

CONTACT/INQUIRIES:

Name: Calvin Virgilio

Phone number: 610-868-8100

Email: contact at thegranolafactorydotcom

Address: 518 Long Street, Bethlehem, PA 18018

 

WHO WE ARE/WHEN IT ALL BEGAN:

The Granola Factory was founded by Suzanne and Robert Virgilio.  The Virgilio’s opened a bed and breakfast, The Bethlehem Inn in 1988, and Suzanne soon created the all-natural honey pecan granola recipe as a breakfast staple for guests.  Our popularity grew out of these humble beginnings, and thanks to our loyal following, the Granola Factory Bakery opened in 2006 across the street from the B&B.  Today, we are fortunate to sell our granola and other baked goods to more than 80 stores in the Mid-Atlantic, including Whole Foods, Wegmans, The Fresh Market, and other specialty stores.

 

TAGLINE/MISSION STATEMENT:

Real food is made by hand!

 

WHAT WE PROVIDE:

  • wholesale artisan goods catered to grocery and food specialty stores
  • bulk granola and baked goods
  • private food label offerings

 

OUR PRODUCTS:

Granola Varieties

  • Native Berry: nut free and wheat free with dried blueberries and cranberries
  • Cherry Almond: tart cherries and blanched almonds combined with protein rich quinoa
  • All-Natural Honey Pecan: traditional honey flavored granola with wheat bran and roasted pecans
  • Organic Honey Pecan: features organic oats and honey with oat bran and pecans

 Bethlehem Bar: oat shortbread cookie topped with rich, chocolate chunks, roasted pecans, salted caramel, and cookie crumble

*For more detailed information on each specific product, check the product description listed under the "Order" page

 

WHY CHOOSE US:

At The Granola Factory, we continue to hold strong to our mission of handmade, small batch granola and artisan baked goods with only the best ingredients.  Likewise, we take pride in working directly with all of our stores, focusing to build strong relationships with each store and every customer.  We find it profitable and enjoyable to connect face to face with our customers so that we can share our brand and homemade baking techniques. 

 

LOGOS:

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SOCIAL MEDIA OUTLETS:

 

PARTNERSHIPS/WHO WE WORK WITH

  • Whole Foods
  • Wegmans
  • The Fresh Market
  • Vallery Farm Market
  • The Meat House

For a more complete list of stores, see the "Find a Store" tab on the homepage of our website.

 

PRESS FEATURES/ARTICLES:

*The Washington Post: http://www.washingtonpost.com/lifestyle/food/shopping-cart-granola-factorys-bethlehem-bar-better-bean-co-beans/2014/08/25/a452ca3c-0deb-11e4-8c9a-923ecc0c7d23_story.html

*Lehigh Valley Live: http://www.lehighvalleylive.com/food/index.ssf/2014/06/bethlehems_the_granola_factory.html

*WFMZ-TV/ 69 News: http://www.wfmz.com/features/Made-Right-Here/Made-Right-Here-Granola-Factory/24420448

*The New York Times: http://www.nytimes.com/2013/02/20/dining/granola-is-sowing-its-wild-oats.html?pagewanted=all&_r=0

 

 

 

 

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